Design of an advertising campaign for the FFB

The advertising film features a young woman Alice who rides a bicycle in a city without buildings. Passing in front of houses and businesses in the open air and without walls with their inhabitants seized in their activity or their intimacy, the young woman arrives in front of a door which opens to make way for a real city, full of life, construction sites and of construction. An invitation, spectacular and poetic at the same time, to join the many building trades.

The ad is broadcast on TF1, BFM, CNews and LCI.

For young people, 12 videos are also posted on social networks featuring influencers including Denis Brogniart, Christophe Beaugrand, Loup, Lalou, Kelly Cruz…